From the newsroom
to your business.
Before I helped businesses tell better stories... I told them on TV.
I spent almost 10 years working as a TV reporter. That's where I learned my biggest lesson: people rarely remember information. But they'll always remember how a story made them feel.
In 2017, I moved to Australia, specialised in social media marketing, entrepreneurship, and innovation, and spent time building my own business. But my love for writing never left, and I kept studying copywriting, storytelling, and the craft of content that connects.
"A well-told story is the most powerful marketing tool."
Eventually, I went from being an entrepreneur myself to helping other businesses with their content. That's when I had my second big lesson: most businesses were facing the same challenge. Many weren't lacking great products or services. They were lacking a message people could connect with.
That's why I created Story Social Lab. To help businesses become memorable through strategy, storytelling, and content with purpose.
