Because a well-told story is the most powerful marketing tool

Welcome to our Lab! A creative space where storytelling and social media strategy come together to create real results.

I believe that while trends come and go, your unique narrative is the key to making a powerful, lasting connection.

The Plan!

Content without strategy is just a collection of designs and words that never truly connect. To begin with, you need A PLAN. If you don't have one yet, I can create a killer content strategy plan aligned with your goals with a clear map road to make your business stand out.ì

Social Media Management

You have a unique story, and I’m here to help you tell it. In a detailed conversation, we’ll analyse your brand or personal narrative to uncover topics that resonate with your audience.

Storytelling Consulting

Short on time to manage your social channels? Let’s chat over a coffee (virtual counts, too) about how I can help manage your online presence, so you can focus on what you do best, running your business.

Here's how I can help you

We've worked with...

Nice to meet you...

Hi, I'm  Cibele! For 8 years, I told stories on TV as a reporter, turning facts into narratives and learning that human connection is the key to capturing people's attention. I am passionate about stories' power, which led me to further studies in Storytelling and screenplay structure.

Today I help businesses discover their unique stories and develop content strategies that turn launches into amazing successes. My purpose is to create content that generates meaningful connections.

"It's not just about telling stories, it's about creating content that generates identification, emotion and of course, connection!"

Client Feedback

Hear what our clients say about our storytelling and strategy services.

Story Social Lab transformed my online presence with engaging content and strategy!

Jessica Brown
Two people are standing in front of a whiteboard that has a weekly schedule for social media content. The board is divided into sections for Twitter, TikTok, Instagram, and Facebook, with sticky notes indicating different content themes for each day of the week. One person is pointing at the board, while the other holds a red marker.
Two people are standing in front of a whiteboard that has a weekly schedule for social media content. The board is divided into sections for Twitter, TikTok, Instagram, and Facebook, with sticky notes indicating different content themes for each day of the week. One person is pointing at the board, while the other holds a red marker.

New York

Cibele's expertise in storytelling helped elevate our brand and connect with our audience effectively.

A hand holding a smartphone displaying an Instagram profile grid. The screen features various posts with vibrant colors and text, focusing on motivational content and social media strategies. The background includes leafy plants, adding a natural touch.
A hand holding a smartphone displaying an Instagram profile grid. The screen features various posts with vibrant colors and text, focusing on motivational content and social media strategies. The background includes leafy plants, adding a natural touch.
Mark Smith

Los Angeles

★★★★★
★★★★★